Journey East Hampton Hotel Website Yields Performance to Match its Reputation
The redesign of Journey East Hampton focused on transforming an outdated website into a modern, conversion-driven experience. While the property itself offers a boutique, design-forward stay with thoughtfully curated rooms and amenities, the previous site didn’t effectively reflect that quality or guide users toward booking. The new approach prioritized streamlined navigation, stronger visual storytelling, and clear calls-to-action—ultimately turning passive site visitors into engaged guests and increasing direct bookings.
Bookings
Revenue
Conversion Rate
A Complete Website Transformation
The original site was outdated, both visually and functionally—lacking the polish, personality, and structure needed to convert visitors into customers. I completely reimagined the experience from the ground up, designing a modern, fully custom layout that feels fresh, cohesive, and on-brand. The new design introduces thoughtful graphic elements like hand-drawn flowers and expressive brush strokes, adding depth and personality while guiding users through the content. The result is a visually engaging, high-performing website that not only looks better, but works harder to drive real results.
The Challenge
Like many older websites, it also lacked the important technical underpinnings that drive site performance. These include meta-tags, search-engine-optimized text, and a responsive design that smoothly renders on mobile devices. All of these elements prevent visitors from finding the hotel in the first place, and contribute to more visitors bouncing — quickly leaving the site — instead of digging deeper. A portion of those who do may end up booking a competitor or use an OTA, cannibalizing a portion of the Inn’s revenue. We knew we could do better.
The Solution
We had two main goals in our redesign: Enable booking in as few clicks as possible, and infuse an elevated design that echoes the experience of visiting the Inn. This led to an improved, simplified site structure with fewer, richer pages.
Our designers chose colors, textures, and typefaces that reflect the Inn’s palette. Updated photography and video drives home the elegance and comfort that guests have come to expect from hotels of this caliber. The new structure and design came together with careful attention to legibility and browser-friendly layouts. Now, any person on any device can easily explore the site.
Our efforts paid off. While we experienced only a modest 3.6% growth in website visits, those who visited were significantly more qualified and considered. Bookings and conversion rates both grew over 50% — an exceptional performance gain — demonstrating that visitors who could be quickly convinced to book did so on the spot. This means less skimming by OTAs and more money remaining with the establishment, boosting revenue by 31%.
GET IN TOUCH
READY FOR A NEW WEBSITE THAT WORKS FOR YOU?
mike@berkelycreative.com
Phone
(201) 723-6283
Address
10963
S. Barker Rd.
Olathe, KS 66061